Mike Hall is ultimately responsible for the sublime list of North Peak Beers. Mike Hall is a world renowned Brewer, Designer and Educator. Mike is a Senior Member of The European Institute and Guild of Brewing. Before becoming a partner in NUBCo, Mike has trained more than 100 brewers. He has designed, built and installed over 40 breweries and distillers around the globe, from as far way as Siberia to the Bahamas and several right here in Michigan. As managing partner of NUBCo, Mike enjoys collaborating with Ron Jeffries and together they have over 50 years of brewing experience between the two and time at internationally renowned breweries such as Dogfish Head and Jolly Pumpkin, drinkers can rest assured that the brews offered are of the utmost quality. In addition, Mike distills Northern United Brewing Company’s own brand of spirits — Civilized — on-site as well. As with the lineup of North Peak, Grizzly Peak and Jolly Pumpkin beers produced through this grand collaboration these spirits are made from the fruit of the Northern Michigan landscape. Grapes picked from vineyards on the Bowers Harbor Inn property, Old Mission Peninsula and Leelanau Peninsula. Grain harvested from farms in the Traverse City area. Sugar beets grown in fertile Michigan soil. Ingredients like these enable Mike to distill remarkable vodka, whiskey and rum that can stand against any mainstream, or esoteric, spirit on the market.
Managing Partner and Master Brewer
Ron Jeffries is responsible for Northern United Brewing Company’s Jolly Pumpkin line of beers brewed in Dexter, MI. He also collaborates with Mike Hall on the North Peak family. As brewmaster, Ron’s goal is worldwide recognition as a brewer and creator of beers of outstanding art and grace, a philosopher of things beery, and an outspoken advocate of the slower, finer life. Ron began studying brewing science in 1991-ish with one eye always towards opening his own brewery. He began brewing professionally in 1995, and quickly became a well-known and respected brewer in Michigan’s emerging craft beer scene. Driven and dedicated, he progressed from brewer, to craftsman, to artist, and most recently to philosopher and visionary. Beginning to learn to step back, and decelerate the hectic pace of modern life to a slower, more livable, more enjoyable walk, he learned to smile and laugh, and was finally able to open his own brewery (Jolly Pumpkin Artisan Ales) in the summer of 2004. Running Jolly Pumpkin, Ron now practices the art of “Hawaiian time,” full time.
Jon Carlson & Greg Lobdell
Both Jon and Greg bring extensive business backgrounds to NUBC, but their life long passion for beer, wine, spirits, and great food is what makes their contributions to NUBC important. Jon and Greg have been best friends since the age of 7, where they grew up on the Old Mission Peninsula (Home of the Secret Forest Hideaway where many of the NUBCo beers are created). Jon and Greg developed a passion for craft beer in Ann Arbor while attending the University of Michigan. After years of research drinking some really good beer and way too many uninspiring beers, Jon took an enormous leap into the craft beer industry when he opened Grizzly Peak Brewing Company in 1993 with business partner Chet Czaplicka. Jon, Mike Hall, and Ron Jeffries all collaborated on the opening where they developed a mutual respect for each others talents and passion for creating great beer. Jon and Greg developed a great respect for what Ron and Laurie Jefferies created in Jolly Pumpkin Artisan Ales and began to collaborate with them in 2004.
Everyone on the team continued work on very successful projects individually, as well as continuing to work together on special projects for the past two decades before all re-joining forces to become partners in NUBC in 2008 and 2009. Jon and Greg have a passion for collaboration with like minded, passionate and talented people. They have been managing the business side of NUBC since they created it in 2008. They formed a strong partnership with Ron and Laurie Jefferies and Jolly Pumpkin Artisan Ales and have worked hard to expand the amount of beers being made. Together, they created a new production facility, expanded the brand portfolio of NUBC, developed three new restaurants and tasting rooms, and expanded the distribution of Jolly Pumpkin, North Peak, Grizzly Peak, Civilized, and Bonafide brands. Many more great expansion projects are in the works that will allow them to continue to work with Ron and Mike to create great beer, wine and spirits!